Diplomatic Immunity Essay Example | Topics and Well Written Essays - 1500 words

Diplomatic Immunity - Essay Example cial review is stronger where the executive finds an individual not to have been a diplomat, but even so the courts have generally acceded to the determination of the executive. However, since the history of international law shows that, from time to time, a claim of immunity must be adjudicated in various contexts, when an appropriate issue is duly raised before the courts, it is within the area of judicial competence and responsibility to determine whether a claim of diplomatic immunity is valid. For instance, when the State Department, in making a certification, not only rules upon a persons diplomatic status but also states a conclusion of law in making the determination, the determination is reviewable, that is looked at, by the courts. Also, where the status and right to immunity have not been determined by executive action, they are a proper subject of decision by the courts. The Vienna Diplomatic Convention provides absolute immunity from criminal prosecution for diplomats and their family members who are not nationals of the receiving state. These individuals also enjoy immunity from civil suit except in three instances: (a) an action regarding real property in the receiving state unless the property is held on behalf of the sending state for purposes of the mission1, (b) an action relating to succession (in which the diplomatic agent is involved as executor, administrator, heir or legatee) not on behalf of the sending state2, or (c) an action relating to any professional or commercial activity in the receiving state outside of a diplomats official functions3. When the diplomatic agent stops his functions his immunity ceases as well, except â€Å"with respect to acts performed by such a person in the exercise of his functions as a member of the mission, immunity shall continue to subsist.† (Vienna Article Convention). The State Departments interpretation of the provisions of the Convention, although given deference,are not conclusive. Notwithstanding

Consumer Behavior Research Proposal Example | Topics and Well Written Essays - 2000 words

Consumer Behavior - Research Proposal Example "Hostile attitudes towards expatriates held by many Gulf hosts are not conducive to successful interaction between the two groups. Many natives are alarmed by the erosive effect these expatriates may have on their local culture and identity" Atiyyah (1996). Some of the Non-resident Indians have gone into private banking and wealth management2. In UK South Asians are only 2% of the working age population; but their achievement is significant. Socio-cultural factors of long hours of work and socio-economic factors like higher education have contributed to their success. With delegation of responsibilities, and converting it into a family business with family members and friends help, trying to get cheaper labour from the community, these small entrepreneurs had been successful in creating capital and a comfortable life. "An important aspect not considered by ethnic resources and opportunities theory is the role of socio-economic resources such as the level of education and the class background of migrants, emphasised by Light (1984), in stimulating entrepreneurial entry and expansion" Basu and Goswamy (1999). They have They have managed well in small businesses with supporting ethnic clientele, previous business and professional experience, business inheritance in countries of origin, size of the starting up capital, informal capital from family and friends without interest and eliminating repaying pressure. They start in an extremely small way and this enables them to adjust and avoids difficult financial necessities. They have Asian clientele, ethnic labour, family support, and easy cash flow for expansion. The Indian-American group is described as: "The first group, who came to the USA in the 1960s, are generally well-educated successful men, with homemaker wives and adult children. The second group came in the 1970s and are also well educated. However, both the husband and wife are employed, and they typically have young children. The third group is generally less-educated and typically own motels and convenience stores (Mogelonsky, 1995)" from Kaufman-Scarborough (2000). They have achieved immense amount of success through socialization, consumer acculturation and traditional assimilation3. It is a fact that misconceptions exist due to media about this group. Organisations usually tend to over generalize certain similarities. They believe that all Indian population could be grouped together into a single segment. India is too large a country where regional dissimilarities are prominent. Another misconception is one Indian language is understood by all, which again is wrong, because there are hundreds of languages in India. Third one since all Indians seem to know English, it can be used to interview or advertise for them. Again this is wrong; they might know English, but not 'consumer English'4. Also it should be kept in mind that this group is growing rapidly due to education, mobilization and western need of IT experts, and cannot be

Report on Snow White and the Seven Dwarves

Report on Snow White and the Seven Dwarves ABSTRACT This drama is basically about a beautiful girl called Snow White. The Queen is trying to kill her so she takes refuge in the forest in the house of seven dwarfs to hide from the wicked Queen. The Queen wanted to kill her because she is jealous for not being the fairest in the land, and Snow Whites beauty surpasses her own. The seven dwarfs start to love Snow White, who always cleans their house and cooks their meals. But one day while the dwarfs are at their diamond mine, the Queen arrives at the cottage disguised as an old humble woman and persuades Snow White to bite into a poisoned apple. The dwarfs, warned by the forest animals, rush home to chase the witch away, but they are too late to save Snow White from the poisoned apple. They place her in a glass coffin in the woods and mourn for her. The Prince, who has fallen in love with Snow White, happens by and awakens her from the wicked Queens deathlike spell with loves first kiss. ACKNOWLEDGEMENT First of all, we would like to thank God for supporting us physically and mentally to finish up our drama presentation that has been given by Ms. Liyana Shazleen Mohd Nizar. These tasks have been done by our group members that put lots of effort and time in it even though some conflicts had happen during the discussion for this assignment. Luckily, all conflicts had been settled and we can even work better after the conflicts. In addition, we would like to thank Ms. Liyana for guiding us in our assignment. She always gave us support and guide us how to perform well in a drama to ensure that we come out with a high quality presentation. The topic that has been chosen by our group is to present a drama title Snow White and the Seven Dwarfs. Furthermore, we would like to thank our beloved friends as well because they help us to build the props for the drama presentation. We also hope that all of our effort can help us to score a better result in our group assignment. Finally, we would l ike to thank and wish all our classmates and family for always being there for us and give us support in order for us to finish up this group assignment. TABLE OF CONTENT Chapter 1: Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Pg. 1 Scene Cast Synopsis Chapter 2: Methods†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Pg. 4 Chapter 3: Recommendation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.Pg. 4 Chapter 4: Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ CHAPTER 1: INTRODUCTION SYNOPSIS Once upon a time, there live a beautiful girl name Snow White; she takes refuge in the forest in the house of seven dwarfs to hide from her stepmother, the Queen. The Queen is jealous of Snow White because she is â€Å"the fairest in the land† and she wanted to take the title. The dwarfs grow to love their unexpected visitor. But one day while the dwarfs are at their diamond mine, the Queen arrives at the cottage disguised as an old humble woman and persuades Snow White to bite into a poisoned apple. The dwarfs, warned by the forest animals, rush home to chase the witch away, but they are too late to save Snow White from the poisoned apple. They place her in a glass coffin in the woods and mourn for her. The Prince, who has fallen in love with Snow White, happens by and awakens her from the wicked Queens deathlike spell with loves first kiss. SCENE 1.2. A SCENE 1 The first scene of this drama presentation is when the Queen summons the magic mirror to find out who is the fairest lady in the world. The magic mirror told her that Snow White is the fairest lady of all. Once the Queen found out that she is not the fairest lady in the world, she when furious and she summons the Huntsman and orders him to bring Snow White to the forest and kill her there. The Queen wants Snow White dead, she asked the Huntsman to bring back Snow White’s heart. 1.2. B SCENE 2 The second scene of the drama is when the Huntsman brought Snow White to the forest to pick wildflowers. When the Huntsman reached the forest with Snow White, he took pity of her free. He killed a deer and took its heart to The Queen and lied to her that he had killed Snow White. Snow White wandered in the forest all night alone. Meanwhile, Snow white found a adorable house in the middle of the woods and she decide to stay there and hide herself from the Queen. 1.2. C SCENE 3 The third scene of the drama started with the seven dwarfs in the diamond mine working and when the bell rang, they march while singing back to their house. For a moment, they found out that there is someone in the house. The dwarfs were shocked because their house is sparkling clean. Dopey, one of the dwarfs when into the bedroom and saw Snow White sleeping. He was shocked and he ran down to the stairs and everyone was scared. Later, everyone went into the bedroom and Snow White woke up and starts introducing all the dwarfs. After that she tells the dwarfs her stepmother, the Queen is trying to kill her and Snow White begs the dwarfs to let her stay. 1.2. D SCENE 4 The Queen summons the magic mirror and she asked the magic mirror again who is the fairest lady in the world is. The magic mirror told The Queen that Snow White is still alive. The Queen is furious. Therefore, she turns herself into a witch knew how to make magic potions. She then made a poisonous potion and dipped a shiny red apple into it. Then she disguised herself as an old peasant woman and went to the woods with the apple to kill Snow White. 1.2. E SCENE 5 All of the dwarfs advice Snow White to stay in the house and do not talk to strangers before they leave the house to the diamond mine. After the dwarfs leave, The Queen arrives at the cottage disguised as an old peddler woman and persuades Snow White to bite into a poisoned apple. Snow White bites the poison apple and she died, the dwarfs got a strange feeling and rush home but they are too late to save Snow White from the poisoned apple. They place her in a glass coffin in the woods and mourn for her. The Prince, who has fallen in love with Snow White, happens by and awakens her from the wicked Queens deathlike spell with loves first kiss. CAST 1.3. A MAIN CHARACTER The first main character is Snow White. She is a young princess and the daughter of a great king whose wife died when the daughter was very young. Her stepmother has forced her to work as amaidin the castle. The second main character is The Queen. She is the stepmother of Snow White. After she discovers that Snow White is fairest lady, she immediately summons the huntsman to kill her in the woods. After she discovers that Snow White did not die, she disguises herself as an oldhagand uses a poisoned apple to remove Snow White from her path without killing her. Furthermore, The Prince is one of the main characters of the drama. The prince first sees Snow White singing at herwishing well. He immediately falls in love with her and her voice. He later reappears to revive her. 1.3. B SUPPORTING CHARACTERS The first supporting character is Doc. He is the leader of the seven dwarfs; he often mixes up his words. Furthermore,Grumpy is one of the supporting characters. He hates Snow Whites presence in the dwarfs home; He has the biggest nose of the dwarfs, and is frequently seen with one eye shut. Happy is the joyous dwarf and is usually portrayed laughing. Sleepy is always tired and appears laconic in most situations. Moreover, Bashful is the shyest of the dwarfs, and is often embarrassed by the presence of any attention directed at him. Sneezy is earned by his extraordinarily powerful sneezes, which are seen blowing even the heaviest of objects across a room. Dopey is the only dwarf who does not have abeard. He is clumsy and mute, with Happy explaining that he has simply never tried to speak. The Magic Mirror regularly asks by The Queen who is the fairest in the land. Lastly,The Huntsman cannot bear to kill Snow White, even when the Queen orders him to take the princesss heart. CHAPTER 2: METHODS The first thing we did is we do research online and also reading the storybooks to develop a script for our drama. We watch the movie together by using YouTube in a classroom to understand more details about the characters so we can divide the roles easily. Then we have brainstorming session with the whole group to create the script for the drama and we also sat down together to discuss about the roles, scenes, and the materials we need for the drama presentation. Furthermore, we all stay overnight in college a day before the drama presentation to prepare our props, costumes and sound effects. Lastly, we seek for help from Miss Liyana for some ideas and technical help for our drama presentation. CHAPTER 3: RECOMMMENDATION During the process of preparing for the drama presentation, there are a lot of conflicts has happened between our group members. We couldn’t make up our mind about whom getting which roles because some members don’t have the ability to present the characters well. After a week of discussion, we finally made our mind about the roles and everyone is very suitable to their roles. Our group has very creative ideas to twist the plot of the drama from an ordinary Snow White story to a comedic story. We think that we can do better if we have more time to prepare and making the drama presentation more interesting. CHAPTER 4: CONCLUSION As a conclusion, we actually can perform better if we have more time to practice each roles and planning about the drama scenes. The experience of this drama presentation is very amazing, we get to experience how an artist prepares for a drama and we enjoy the whole process even though it is very tiring. We had tried our very best and we think we deserve high marks.

A Cinderella Story Essay -- Cinderella Fairytale Essays

A Cinderella Story   Ã‚  Ã‚  Ã‚  Ã‚  When examining adaptations of fairytales you must look at the original source. This can be a very difficult task because with fairytales we never really know where the original came from. I will base my paper on the theory that the original tale of Cinderella comes from the Grimm Brothers version of Ashputtle. In comparison we will examine two movies. First there is the Disney version Cinderella. Secondly we will look at the movie 'Ever After'.   Ã‚  Ã‚  Ã‚  Ã‚  Characterization is an important aspect of any story or film, because it sets what the entire film will be about, and how the audience will absorb it. In the story of "Ashputtle". The characters include Ashputtle = Cinderella, The Stepmother, and the stepdaughters, the prince, and who I think are two of the most important characters the father and the spirit of Ashputtle's mother. The character of Cinderella is portrayed as a good little angel that always does what she is told. She is also very weak, because she doesn?t stand up to her family. The characters of the stepfamily are portrayed as evil and vindictive. They treat her rotten, and they make her sleep in the ashes. But in the end all of the parties get their just desert. The stepfamily gets what they deserve. The mother was sent away, and the stepsisters who on her wedding day tried to integrate themselves with her, ended up being punished with blindness. The interesting thing about the character of the fa ther was that in the story he remains alive whereas in the two films he dies, but in this one even though he is alive he still is very mean to Ashputtle, and treats her as a servant after her mother dies. In the first film "Ever After", the characters include, Danielle Debbarberack= Cinderella, the stepmother, and stepsisters (both good and bad), the prince, king and queen, the evil servant who betrays the king and queen, and the father. The character of Danielle was portrayed as a "modern" women of the 16th century, who is as independent as she was beautiful. But even with all her trials and tribulations she manages to fulfill all of her dreams. The prince is an important character in this film also. He plays the role of a spoiled prince, who does not desire the life or the marriage that he was destined for, and when he finds Danielle he falls in love, then rejects her and then ends up with her in the end.   Ã‚  Ã‚  Ã‚  Ã‚  In t... ...k and maybe get a little insight into their souls? "With his new wife were brought two stepdaughters? Their faces were beautiful and lily white, but their hearts were ugly and black as coal?" Some of the exact differences between the different versions include, the fact that in the story we see that after the mother dies the father is still alive but he stays alive throughout the story and does not love his daughter the same as the other two girls. Whereas in the Disney version the father dies and that is when the stepmother and the two stepdaughters start to treat (Cinderella/ashputtle) differently. In the movie ?Ever After? we see that the father also dies and again that is when the evilness in the family comes out. A few other differences that were discussed include the differences in the prince's portrayal, in one version he was outgoing and honest, and in another he was very shy, and reserved but very dedicated. I found that all of the versions were interesting in their own manner and I wish that I could have discussed the hundred or so more tales from different areas of the world. If you enjoy fairytales then this is one that you will be sure and want to check out.

To what extent does the media represent people/places by using stereotype?

Lady Gaga's music video ‘LoveGame' was directed by Joseph Kahn in 2009. The video starts with the heading ‘Streamline presents' and shots of Lady Gaga naked with purple and blue paint and glitter all over her body. The lighting is dark and there are flashing lights. She is seen fooling around with two fully clothed men on a bench. The two men have the words ‘Fame and ‘Love' shaved on their hair. In many music videos this is evident as women are normally perceived as sex objects and drive home the message that exposed bodies and looks are what count. The scene changes to a subway where Gaga is intimidating a group of men who are a crowded around her. She starts singing in a grey leotard with a hood and wears chain-linked glasses. She carries her trade mark ‘disco-stick' which is mentioned a lot lyrically in the song. This scene subverts many stereotypes in the music industry. In music videos it is common to see men surrounded by lots of semi-naked women. However in this video Kahn has switched it up and has put Gaga surrounded by men, making her dominant. The next seen shows Lady Gaga making her way through the subway and dancing with three other men at the bottom of the staircase. The subway seems damaged, used and neglected, very similar to those found in cities and other urban places. It is a very realistic representation of train stations/subways as there is also pieces of rubbish lying about and ticket machines in the background/ The scene then shifts to a train where Gaga is dancing amongst male dancers, The train is also a very standard train commonly found in cities, there is nothing luxury about it which makes it very familiar to the audience. She is wearing a different colour to the dancers so she stands out. However she dancing on the same level as them which could represent equality. She soon changes her attire to a black jacket and black leotard, she is now wearing the same colour as the male dancers which show that neither one of the sexes is dominant and that they are equal however this is very short lived as she gets lifted to a higher platform which shows her as powerful and dominant. One element in Lady Gaga's video that conforms hugely to the stereotype of pop videos/music is the amount of choreographed dancing which is commonly used in pop videos. This may have been done to remind the viewer that it is a pop music video and so it complements the upbeat vibe of the music. It may also encourage viewers to join in and dance along. Gaga and her dancers move on to an under-ground car park. She is seen dancing on a top of a car and her dancers are shown dancing on the floor. This represents status and that Gaga is yet again more dominant than the male dancers and that she is in control. By putting Lady Gaga on a higher platform than the male dancers it she is very clear that she is constantly in control and is just as able as the male dancers around her. She is then shown entering a ticket booth with a male inspector. The ticket booth scene shows Gaga and the inspector kissing, however Gaga is then shown kissing a female inspector in the booth. The inspector changes from a man to woman in each frame. This sexual reference subverts the typical ‘male and female' stereotype. This scene shows the audience that Gaga clearly does not have a ‘preference' when it comes to her sexuality. This could connect with an audience who are either bi-sexual or homosexual. It does not have a bias towards any certain type of sexuality and does not discriminate either. This could also create a larger fan base of people who are gay as it is showing that it is acceptable in today's society. However it may cause controversy and would most likely be discussed in certain magazines and the news in particular countries, the reason for this is that homosexuality has not yet been embraced in every country/society, and it is only just starting to be accepted in certain communities and certain places. The final scene shows Gaga in a choreographed dance routine with her male dancers. As the artist, Gaga is placed at the forefront of the dance crew so that the audience are not side tracked from the main aim of the video which is naturally to promote Lady Gaga and this new style of music. She is dressed in a similar type of outfit as her male dancers and is pulling off the exact same dance moves. This could represent as women being as equivalent to men. The ideology of this video is to show that not all women are subservient to men. Gaga is used as an example to show that women can be sexy, provocative yet powerful. Gaga is shown in a positive light as someone new and fresh and also very unique in her sense of fashion. By the amount of choreographed dancing in this video it also implies that perhaps she wants to be viewed as more than just a singer but also an entertainer and someone who is talented in more ways than others. However this music video can have quite a few negative points to it, such as the sexual references throughout the video, visually as well as lyrically. This video could easily be portrayed as a bad influence to the younger audience. The way Gaga has been represented could go either way, many people will embrace the fact she is empowering women and on the other hand, many will criticise her for being very sexual and explicit. Now that Lady Gaga has begun to subvert stereotypes, it can give other similar artists a reason to be edgy and individual. Many critics will look to these artist and debate whether or not it is suitable way of women to act and be shown in the media behaving in an independent and unique way. This constant debate can seep into the average person's everyday life; they may discuss certain music videos with friends, especially if they have controversial issues such as ones raised in Lady Gaga's music videos. It can start conversations, discussions and build the relationship between the groups of people.

Organizational Communication in Crisis of Diet Pepsi Syringe Scare

INTRODUCTION In the 1993 incident of syringes were found in the Diet Pepsi cans, it is clearly showed that the company had demonstrated an effective halting from the company’s openness with the media. While dealing and handling with the crisis, the PR team of Pepsi focused on both their internal and external publics. It is important for an organization to have a strong internal communication as these internal publics helps to convince the external publics of the organization.The internal publics of Pepsi were consists of the employees of Pepsi like executives, managers, stakeholders, and anyone that has a say in the production of Pepsi’s products whereas the external publics consists of the whole American population, competitors, FDA and the media. Communications among the internal publics were strong among them and the company directed an immediate disclosure of all facts (Anton, 2011). Internal communications is important in an organization as it helps to build bridge s among the employers and employees.Besides it can also help them to deal better with their external public in whatever they are doing regardless of solving crisis or as a tool of communication with its public. Pepsi then targeted the external public differently and chose to focus on television as its media vehicle. Besides, they also took a firm stand and said no to product recall. Alpac Bottling Company, the local canning and distributor of Diet Pepsi was one of the external publics that were involved with the crisis and Pepsi let the company to explain to the media that product tampering was merely impossible.Publics do not believe that the case is over and then a documentation video was released. Pepsi invited media to the production plant and film the process. This video then shows the process of the sodas and that the product was virtually tamper resistant. Other techniques used by the PR of Pepsi include 24 hours hotlines for consumers query and complaints, assigning a specia list to work with the FDA and the legal department were also involved during the communications process (Pepsi case, n. d. ).Videotapes were then sent out as well as memos and the surveillance footage that reaffirmed the Pepsi‘s innocence. As the hoax of the syringe scare goes on, a third video news release was aired by Mr. Weatherup that shows a surveillance camera from a convince store showing a lady purchased the product, opened it and then placed a syringe without anyone noticing. Commissioner Kessler from FDA then help a press release on June 17, 1993 notifying the public that the allegations scare of syringe was false (Yaxaira, 2011).Throughout the crisis, it is clearly showed that communications between Pepsi and both its internal and external publics was very effective as the PR department disclosed all information to everyone as it is needed. They also convinced the external publics that on the proceedings of their investigation on a daily basis to ensure the public t hat the problem is under control. In this case study of Pepsi Syringe scare, the communication flow of the organization can be related with Blake and Mouton’s Managerial Grid of the human resources approach.In this approach, it maps out different leadership styles compared to other approaches as this model concerns about both people and production. There are five prototypical management styles subbed under this model which are impoverished management, country club management, authority-compliances, team-management and middle-of-the-road management. All these five management styles have to be balance in concerning about people and production.Concern for people in this model simply relates to the degree where a leader considers the needs of employees and team members before deciding on how to accomplish a task (Blake & Mouton, n. d. ). This concern can be seen when the PR team of Pepsi decides on its strategies, tools and techniques in communicating with both internal and e xternal public during the crisis period. The authorities also guide and brief their employees on how they should communicate effectively with the public and customers.Besides, the PR team of Pepsi also assigned a specialist to work with the FDA and to keep the employees on track that what is happening throughout the period and ensure the public that the problem is under control. Concerns for production, defined to the degree which a leader emphasizes production effectiveness and efficiency when deciding how to best accomplish tasks (Blake & Mouton, n. d. ). This concern can be seen when Pepsi emphasize on the effectiveness and efficiency of their production of the product.The authorities even invited media to film the production plant and produce a documentary video news release to ensure the external public that product tampering is virtually impossible in the production. Finally a surveillance video of a convince store proved that Pepsi is free from allegations. Both of the co ncerns in the model can conclude that team-based communication direction is effective in handling such situation. The communication in the organization on handling with the crisis of Syringe found in Diet Pepsi Cans in 1993 was effective in the internal public but was not that efficient towards the external publics.The president of the organization along the management team explaining and updating the employees on everything that is happening and by ensuring to the employees that the corporate office does not think that the tampering is the happening at the plants and by confiding and trusting in the employees abilities increased the employee’s morale at a critical time during the crisis. Employees were treated with the highest consideration. Advisories were sent to bottlers and managers at least once daily but often several times per day to update the situation. This information was to be shared with employees and customers.These actions not only displayed willingness to coo perate but also efforts by the company to give the public any and all information it needed at different stages of the crisis progression. The 1993 crisis of hypodermic syringes reported in Diet Pepsi had effective communication results stemming from the company’s openness with the media. In addition, other technique used by the crisis management team was included 24 hours hotlines for consumers query and complaints, assigning a specialist to work with the FDA and the legal department were also involved during the communications process (Pepsi case, n. . ) (Fearn-Banks, 1996). The communication effectiveness of the company was a success as the crisis lasted for nine days with the crisis communication team working 15-20 hours a day. The team’s efforts resulted in positive media coverage during and after the crisis, which in turn reflected positively for the companies involved. Furthermore, Pepsi distributed instructing information, helping the public to react to the sit uation, making it an excellent example of how to handle a crisis. ( Strurges, n. d. ).The poor communication with the external public can see from the action they did to the public after the incident happened. The first complaint regarding syringe was announced on 10th June 1993 but the company did not took any action to that. Pepsi-Cola Co. said that they could not just tell the public about the incident without having substantial amount of evidence to enforce their claim. Pepsi invited media to capture the canning process then the public relation department demonstrating the bottling procedure.The crisis management team then releases the video news release (VNR) through the media such as television to reach the public eye after a total of 55 complaints about the case in a week. The video shows that is impossible to interfere with the process of the product, the speed of the equipment, and the safety precautions to produce the product. The management team should show the public wit h this video once they receive the first complaint and not to deny that it is not possible to have a syringe in the can. This is to ensure that they can still gain trustworthy from their customers.The vice president of product safety, Jim Stanley said that â€Å"Because you don’t have a lot of time to gather the facts, you’d better take advantage of the first few hours that you do have. If you waste those early hours in trying to deliberate on what you should do, you are going to miss an opportunity to solve a lot of issues that you could best solve immediately†. In this case, the company had applied the Likert’s System IV where decision-making is performed by every organizational member and goals are set by complete work groups (Rensis Likert, 1967).It can see from the unity of the Pepsi-Cola Co. employees’ work together to overcome or helps to solve the crisis in a short period of time. The crisis communication team works 15-20 hours a day in ord er to manage and try to work out the solution. Besides, the Likert’s System IV also emphasize on control of the organization in every level where the Pepsi-Cola Co. practices it during the crisis. The crisis management team had meeting with the internal publics on the ways to communicate with the external public or the way to answer media questions.The way that internal publics answer questions from the external public is very important because they are representing the company to voice out the answer. According to most of the report from the publics including medias, the Pepsi-Cola Co. had handled the crisis effectively and able to rebound and increased its sales after the crisis. However, the organization could handle the crisis more effectively and better. With a better and effective internal and external communication, it will help to reduce the damages strike to their company.Pepsi-Cola Co had showed a video regarding of the canning process and let the public understand how hard it would be to get an object into one of their cans. The company also showed a video of a woman trying to stick a syringe in a Pepsi can at a supermarket. However, they did not release the video on the spot. Public do not believe it although the company state that there were no way to insert the syringe in the bottling process at the plant. This become serious when there were 50 cases reported the following week. This proved their communication to the external public was not effective enough to convince the public when the crisis occurred.They should release the video once the crisis happened and not release after they found out the case become nationally. If they could release the video instantly once they found out they were innocent, the public no matter from internal or external will tend to believe it was a product tampering cases. They external public (consumer) will not under panic attack (worried about the syringe might bring AIDS or hepatitis which it usually relat ed to it) and the media will report the incident and make a clear statement which the product is safe to drink to the audiences.The surveillance camera which caught the women trying to put a syringe into the Pepsi can when the worker turn around sound more solid and easier to gain public convincing than the video which shot about the canning process. The organization can handle the situation differently in the other way was the CEO of the company should stepped out as the spoke person once the first two cases occurred. At first case occurred, the CEO and president of the Pepsi-Cola Co. was not the spokeperson who accepted the interviewed by the reporter.The first spokeperson was the Alpac Bottling Company CEO. As Alpac should be responsible of the incident, due to the external public only knew little about Alpac, they will only pointed their finger to Pepsi-Cola Co. because they were the imminent owner of the bottling company. Therefore, to decrease the damages brought by the crisis , the Pepsi-Cola Co. CEO should appeared in the first place to clarify the crisis and try to gain back public trust. The words from the company’s CEO will be more credible, powerful and convincing.The external communication (consumer, media, government, etc) is important to the company as the internal communication (employee, employers and managers) will also play a crucial role in the organization. For the external communication to the publics who involved, they will tend to believe the words from the leader who was ultimately responsible than a public relations practitioner. The media can get a clear statements, answers or announcements from the CEO directly. As for the internal communication, the CEO who involved themselves into the crisis will gain more trustworthy and support from the employees or subordinates.Different company practices different approach and theory. As for the Pepsi-Cola Co. , it practiced human resources approach during the crisis. The human resources approach was widely adopted by organizations in the 1960s. This participative, team approach to management-employee relations recognized that employees can contribute both physical and mental labor (Berger, 2008). Human resource approach acknowledges contribution of classical and, especially, human relations approaches to organizing (Miller, 2009).According to the human resources theorist, individual labor is an important ingredient to reach organization goal but also must consider individual feelings in the organization. Therefore, human resource approach is the mix of classical approach and human relations approach which emphasize on both meeting organization goal and individual feelings. In human resource approach, communication became multidirectional and more interactive compare to the other two approaches. Feedback was sought to enhance problem solving and stimulate idea sharing and innovation content was added to social and task information in communications (Berger, 2008).C oncepts of employee trust and commitment emerged as important issues, and organizations began to share communication decision-making among employees (Berger, 2008). There are two theories categories in this approach which are Blake and Mouton’s Managerial Grid that concentrates on how a manager can combine values of the human relations school and the classical school into a leadership style and Likert’s system IV that specify the details of the organizational form that will incorporate the ideals of the human resources movement (Miller, 2006).In the crisis of syringe found in Diet Pepsi cans in 1993, the Pepsi-Cola Co. is using the human resource approach in their organizational communication. During the crisis time, they not only work to solve the crisis but they also treated the employees with utmost consideration. The public relations department contacted the management department on how to communicate with the employees regarding the crisis situation and how to ans wer questions from the public and the employees (Yaxiara, 2008).All 400 field locations were aware at all times of what was going on in the company, what information is being reported, how the government was handling this matter, and how the company is responding to this matter (Yaxiara, 2008). They updating the employees regarding the situation by sending advisories to bottler and manager several time a day. When there is any update from the investigation, the president was also contacting the management department to share the latest information.This show that the company was concerning on employees feelings, therefore had explaining and updating the employees on everything that is happening and by ensuring to the employees that the corporate office does not think that the tampering is happening at the plants and by confiding and trusting in the employees abilities increased the employee’s morale at a critical time during the crisis (Yaxiara, 2008). Besides, they giving all information and teach the employees to respond is to control the information that shared with the external public and able to meet the company goal which is solving the company crisis.The communication of the organization toward external public is also applying the human resources approaches. The company public relations department convinced the external public of the investigation proceeding on a daily basis to ensure to the public that the problem is under control (Yaxiara, 2008) in order to calm the public feeling and control the external situation. We cannot deny that management must exercise control for organizations to succeed. Based on the crisis that faced by Pepsi during the year 1993, we can see that the internal publics were well-handled. The Pepsi-Cola Co. did a very good job with keeping employees up to date with new information about the crisis they faced. This consequently gave faith to the internal publics. The Pepsi CEO also fully utilised his power towards the ext ernal public. During the crisis, Pepsi CEO appeared on every major network to share the message that defect was practically impossible in their products. A  management  function  aimed at achieving defined  goals and usually have three  components which included taking  corrective action, setting standards and measuring actual  performance.The contribution of power is very important in order to exercise control towards management. The power of ideology and hegemony made the employees in the Pepsi-Cola Co. to think that the organization hierarchy is needed to be practiced by the company. The Pepsi-Cola Co. created an ideology to the internal publics that the crisis can never related to the company and keep the employees up to date. The public relations department got in touch with the management department on how to communicate with the employees about the crisis situation.There are also discussion on the way to answer questions from the employees and the public. All 40 0 field locations were aware at all times of what was going on in the company, what information is being reported, how the government was handling this matter, and how the company is responding to this matter. Internally, Pepsi prevented organizational disorder by updating employees with daily advisories to over 400 facilities nationwide. By doing this, the frame of an idea will be built in the internal publics’ mind. This ideology made the internal publics tend to trust the company.In order to convince the external public, the internal public must have faith in the company too. The leader applied the legitimate power in the communication process within the internal public. The crisis management team which leaded by Craig Weatherup, the president and CEO of Pepsi was in charge of the education of the senior management regarding how to answer the questions from the employees and public. The employees were educated by the senior management regarding how to answer the questions from the public. This shows that the company are practicing legitimate power which is the power was emerged from positions and titles.The people on the higher hierarchy have the right to control the lower level. However, the communication can be in formal and informal way. It also can be written and spoken and including all the channels. However, the legitimate power wasn’t excluded. From here, we can see that the Blake and Mouton’s Managerial Grid of the human resources approach was applied in the internal communication of Pepsi-Cola Co. This approach assumes that leaders will be most effective when it concerns both concern for people and concern for production.The way that Pepsi-Cola Co passed their messages was practicing classical approach which is based on the hierarchy level. The legitimate powers of the leaders successfully control the management and formed an effective communication. On the other hand, they pass the message by using both formal and informal way . This is basically practicing human relations approach. By combining these 2 approaches, Blake and Mouton’s Managerial Grid of the human resources approach was applied in order to control and the organization and way of communication.Pepsi successfully overcame the crisis by using different communication techniques and management power to show the internal publics and external publics that this scare was not possible. The internal publics were considered as successful in working together. The company guaranteed the external publics that there company does not experience any problems in manufacturing their products. It is now one of the biggest manufacturers in the world. Pepsi is connected with 200 countries and profits of the organization continue to rise per annum. This incident has not been discussed for years.Pepsi-Cola Co. will stay successful if they use the right communication way when facing problems. References Anton. (2011, May 8). Effective communication case stud y analysis: case 9-1 Pepsi Syringe. Retrieved November 6, 2011, from http://essays24. com/print/Effective-Communication-Case-Study-Analysis/48875. html Berger, B. K. (2008, November 17). Employee/Organizational Communications. Retrieved November 5, 2011, from Institute for Public Relations website: http://www. instituteforpr. org/topics/ employee-organizational- communications/ Blake, R. , & Mouton, J. 2010, May 19). What is Blake & Mouton's managerial grid? Retrieved from http://www. businessmate. org/Article. php? ArtikelId=188 Crisis management/Pepsi syringe scare. (n. d. ). Retrieved November 6, 2011, from http://iml. jou. ufl. edu/projects/Spring01/Morrison/Pepsi. html Pepsi case study. (n. d. ). Retrieved November 3, 2011, from http://www. personal. psu. edu/bms5263/Pepsi%20case%20study%20marketing%20310. docx Yaxaira. (2008, February 9). The Diet-Pepsi crisis. Retrieved November 6, 2011, from http://newsflavor. com/alternative/the-diet-pepsi-crisis/